“I want to make sure everybody knows we’re a very welcoming store; we want everybody to come in. We’re here to help everybody. We’re here to make you comfortable and make you look good and, most importantly, make you feel good.”
– Justice Pellegrino, owner
At Feel Good Shop Local, we couldn’t agree more. 🙂 – Michelle Wirth, Founder.
Bohdii Boutique makes everyday clothing not only affordable, but trendy. Justice Pellegrino grew up in Springfield and studied communication and psychology at UMass Amherst. As a student, she went to Milan to study fashion and did internships in buying and in event planning and management, including an internship with FACES in Northampton where she learned to work with different vendors. These experiences laid her foundation and set her up for owning a business and building a brand. With the help of her family, including her parents who both own small businesses, Justice was able to achieve her dream of running a women’s clothing boutique. Bohdii Boutique was named after her travel photo blog, Bohdii, which stands for “enlightenment” and “a sense of freedom.”
Bohdii Boutique opened its doors for the first time in East Longmeadow in 2019, with a website launching in 2020 and a South Boston and West Hartford location opening since then. The boutique sells clothing, shoes, jewelry, and accessories. You can find anything from your everyday basics to the perfect outfit for your night out. Its bohemian chic allure appeals to women 20 to 50 years old. Justice opened the boutique with the hope of a mother, daughter, and grandmother being able to come in and buy something. There’s something for everyone, and she wants everyone to have the best experience when they come to her boutique. Her staff is there to make you feel comfortable and make you look good.
“The most trendy, flirty, affordable and fun boutique!!! I LOVE. 100000 STARS.”
– Madison Saige (Facebook)
